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PUMA handout, pull in!

05.03.2014

Pop-up stores continue to be all the rage, giving fans of brands the opportunity to claim some swag at (usually) reduced prices on the kind of range you normally won’t find at established mall outlets.

PUMA gets on it with the opening of their first Select store in Cape Town on Thursday 06 March at 137 Bree St, and shares the love with a suitably stylish discount for mahala readers who rock up to shop.

Far from being just an empty box with some wares on display, PUMA, not a brand to ever do things by halves, especially when it comes to functional design, put some serious thought into their concept shop. Enlisting two heavyweight designers in industrial design guru Ben Wilson and retail design scientist Adam Brinkworth (see them talk it out in the vid below), the new shop fuses performance culture and fashion while revisiting PUMA’s rich history as an innovative sports brand.

All this to make their goods look good? Having partnered with some of the most influential street-wear labels, fashion houses and creatives from around the globe for their 2014 season means yes, exactly that. The store will showcase street-wear collections that include Alexander McQueen by PUMA, MMQ (Machts Mit Qualitat), Miharayashuhiro by PUMA, the Trinomic XS850 OG (Original) pack, and CREAM; a product line showcasing designer collaborations like the much vaunted BWGH (Brooklyn We Go Hard). So something better-than-extraordinary.

PUMA have given Mahala readers a lil’ something extra to enjoy on the Select store’s big opening night on Thursday, 6 March. Get R500 off when spending R1 000 or more on any item in the store (except Ronnie Fieg). All you have to do is get yourselves down to the store on Thursday night from 5pm, tweet a picture of anything in the store, and include your and PUMA’s twitter handles, along with the hashtag #PUMASelectCT to qualify for the discount. (You will need to show this to the cashier to claim the discount.)

So for example, your tweet will look like this: “Siick selection at the #PUMASelectCT store! Hanging with the @mahala massive and @PUMASouthAfrica and now about to claim a boss discount too! [insert pic]”

Those in Jozi who are feeling left out need not worry, as a second PUMA SELECT store is set to hit the streets of Braamies in July this year.

To find out more visit PUMA’s Facebook page or give PUMA a call on 021 551 0832.

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