KIF or KAK

Push Me To The Floor

16.01.2012

KAK. A succinct promise of what this product does. Why do the Parlotones make it so easy for us? Apart from the obvious tastelessness of a South African boy band lending their brand to a wine label, the name “Push Me To The Floor” aptly conjures images of Mzansi’s double-pronged issues of alcohol abuse and violence against women and children. Maybe they’re being subversive? Alas, this is merchandising not a public service announcement.

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