What Sparksport’s advertising agency means is, “sometimes you need a little help against nature.” Why? You ask. Because in nature only the strong survive. So nature doesn’t need the help. You do. And you wouldn’t want nature to read this billboard and realise that you don’t even have any logical prowess, because if it did, next thing you know nature might be offering you some help, in the form of the ebola virus, which trust me, needs no help.