KIF or KAKby Nathan Zeno / 15.05.2009
A billboard campaign to educate people in the city center on energy saving based on the language used in expensive rehabs. The only people that can understand these references are the advertising agency and the government board members who approved it. So there it sits, large and irrelevant, above a taxi rank. Meaningless to all that pass her. A giant waste of money and therefore, errr, energy. One message to the people who came up with this doozy. Save it.