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Chocolate Negro

Chocolate Negro

01.11.2012

KAK. Look Kellogs, we just don’t think you’d get away with a breakfast cereal called ‘Chocolate Negro’ in South Africa, no matter how Special it is.

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RESPONSES (9)
  1. Anonymous says:

    Oh don’t be fucking silly. That’s like calling someone a racist if they order a black coffee. Honestly.

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  2. Lovee says:

    Isn’t that just ‘dark chocolate’ in Spanish?

    Honestly you guys are really scraping the barrel for manufactured controversy here.

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  3. Isaiah Thomas says:

    excuse me Anonymous and Lovee… are either of you black? Are you qualified to have an opinion on how black people in South Africa might feel about the use of the word negro and how it relates to breakfast cereal. And you try release a product in SA using the word Negro in the brand and see how far you get. And besides, the whole tone of this piece, that you’re obviously missing in your knee jerk, is humorous… jassis but white guilt is motherfucker.

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  4. Lovee says:

    Hey Isaiah… are you Latino? Are you qualified to have an opinion on how Latino people in Latin America might feel about the use of an everyday word that can be used interchangeably as both ‘black’ and ‘dark’?

    Or maybe you didn’t notice that the entire box is in Spanish. Something tells me they didn’t pick this up at Spar. Yes, it’s an amusing idiosyncrasy of translation, but trying to manufacture racial outrage in a country that’s far too obsessed by it in the first place is, sorry to say, KAK.

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  5. Anonymous says:

    ITS. A. FUCKING. SPANISH. WORD. FOR. BLACK.

    MOTHERFUCKER. PULL. YOUR. HEAD. OUT. OF. YOUR. ASS.

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  6. Anonymous says:

    Chocolate negro = Dark chocolate
    Mahala = fail
    Isaiah Thomas = clueless

    I don’t think the entire Spanish speaking word is going to change their language because of us saffers…

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  7. FongkongTiger says:

    “qualified to have an opinion” = fail too.

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  8. kaffer tom says:

    OMG KILL THE WHITE MAN UMSHINI WAMI

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  9. Dael Morris says:

    everyone’s overlooking a real fucking story here, which is that Kellogg’s has just fucking given up pretending and is now marketing breakfast “cereal” made of chocolate.

    the “Chocolate Negro” angle is just funny. shit happens that way.

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