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The 5 Gum Experience

The 5 Etienne De Crecy Experience

23.05.2011

So here’s a big one for you! Three Mahala readers will each score tickets for you and three of you buddies to the exclusive 5 Gum Experience in Cape Town or Joburg featuring international DJ, Etienne de Crécy. Like 5 Gum SA and tell us which flavour is your favourite with a adjective-filled description of how it taste. Post your entries on the Mahala Facebook Page. This is a big one so we expect big things from the entries. Get all your friends to like your post because the 3 posts with the most amount of likes will each win 4 tickets to either the Joburg or Cape Town events happening this weekend. You have a week to get those likes up so go for it!

The 5 Gum Experience - The 5 Etienne De Crecy Experience

‘5’ is the groundbreaking new sugarfree gum from Wrigley’s that gives you a sensory experience with every chew. Packaged in a high-end envelope holding 15 individually wrapped sticks, three explosive flavours are now available in South Africa.

TURBULENCE, a mouthwatering watermelon.
COBALT, a cooling peppermint.
ELECTRO, a tingling spearmint.
Each flavour delivers a unique, long-lasting taste experience you’ve truly never had before.

The 5 Gum Experience -5 Gum

To celebrate this launch, Wrigley’s is inviting you to be part of a unique, interactive sensory campaign called the ‘5th Dimension’ in three phases:

1. CREATE YOUR PROJECTION
The 5gum.co.za site is now live. Blow your friend’s away by creating your own personalised 3D building projections using incredible animations, 3D visual effects and music supplied by one of the key figures of the international electronic scene, Etienne de Crécy, who Rolling Stone calls ‘the next Daft Punk.’
Have a look at a few examples of what you could create:
– http://youtu.be/fifl22hFqCc
– http://youtu.be/CGwo_s5CSRU
– http://youtu.be/Fu3m2HfZo3A

2. SEE YOUR LIVE PROJECTION
View your own creations projected onto two landmark buildings, the first-ever user-created 3D building projections: on 17 and 18 May at the Melrose Arch Piazza in JHB and then on 20 and 21 May at the Ports Building, opposite The Clocktower in the V&A Waterfront, Cape Town. Expect a unique and impressive experience due to the huge format of the projections adapted to the architecture of the buildings and the amazing 3D visual effects.

3. BE AT THE 5 EXPERIENCE Feat. Etienne de Crecy Beats ‘N’ Cubes LIVE show
You can be at the experience of the year. An exclusive, once-in-a-lifetime sensory experience on 27 May in Joburg and on 28 May in Cape Town. Etienne de Crécy’s “Beats ‘N’ Cubes” live solo concept will be headlining the 5 experience, with SA’s own Krushed & Sorted in support having developed an entirely new custom 5 set for the occasion. Etienne’s music takes form visually on stage in a giant cubic structure 6 metres wide and high, the canvas for unbelievably incredible visual projections. Etienne will be tapping into the live energy to compose an original, never-before-seen show.

To give you a taste of the mind-blowing 5 Experience to come, watch this…

Stimulate your senses with 5 at www.5gum.co.za
You can follow us on facebook at: http://www.facebook.com/pages/5-Gum-SA/212359512116024
Twitter at http://twitter.com/#!/5gumsa

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RESPONSES (4)
  1. Moose says:

    I want these tickets dammit!
    but that watermelon tastes like ass though

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  2. Moose says:

    what we just post on the mahala wall?

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  3. Val says:

    I would love these tickets!!! i have the prefect projection design for the building in CT in question! Yahoo!

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  4. Josh Krishna says:

    I wants em!

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