It’s time to launch part two of our Proof giveaway and this time we’ve got something for the guys. Over the next two weeks we’ll be giving away a pair of Proof The Boise for men and here’s what you’ve got to do to win:
Proof South Africa launches new eyewear designs
Launched by three brothers in a garage in Idaho, USA and brought to South Africa late last year, Proof recently unveiled four new eyewear designs. Initially made from bamboo, the range has expanded to include three other woods, Ebony, Cherry and Lacewood.
Due to Proof’s popularity since its launch in South Africa, local distributor Alistair Barnes decided to add four new styles (The Provo, The Gato, The Bogus and The Ontario) to the existing range (The Boise, The Bird, The Bud and The Cake). The different wood species and grains in each frame ensure that every pair of shades is unique – no two are alike. In addition, sunglasses can be customized thanks to a few different lens options: four mirrored finishes (fool’s gold, indigo, kush and silver) and polarized or non-polarized in grey, brown and fade.
Sustainability is key to Proof. According to founder, Brooks Dame, “we strive to look for opportunities to reduce our impact on the environment whenever possible”. All wood used is harvested from sustainable sources and even their packaging is eco-friendly. In keeping with this ethos, Proof South Africa will plant a tree for every pair of sunglasses sold, in order to offset the carbon footprint caused by importing the shades from the USA.
“It’s a privilege to be part of a brand built on a solid, simple set of values. The product speaks for itself and that’s why it has been so well received” said Barnes on the success of Proof in South Africa thus far. “A pair of Proofs will be the lightest, full-framed sunglasses you’ve ever owned. All the frames have been treated to protect the wood and they include pring-hinged temples for a great fit, no matter the size of your head.”
Proof sunglasses can be purchased from Proof South Africa’s Online Store and will be delivered free-of-charge anywhere in South Africa within 48 hours.
For more information about Proof, follow them on Twitter or join their Facebook page.
Proof was started in a garage in 2010 by three brothers. The brothers started out wanting to make bamboo ski poles and then turned to making bamboo eyewear, which then expanded to include other species of wood and all kinds of lenses and tints. Sustainability is a key component in Proof’s DNA. We only use wood species that are harvested in a sustainable manner and won’t adversely impact the environment. We offer a sunglass-recycling program and even our packaging is eco-friendly and Proof South Africa will be planting a tree for every pair sold in SA to offset the carbon used in transporting the shades from Boise. We strive to look for opportunities to reduce our impact on the environment whenever possible. Proof also thinks that good business and social endeavors aren’t mutually exclusive. They should actually be equal partners. To this end, Proof has made a commitment to support worthwhile causes. Proof has partnered with an eye clinic in India that performs sight-giving surgeries to those who can’t afford it. Proof will donate a large portion of each sale to this cause.