Proof has Arrived18.04.2012
If you haven’t heard of Proof Eyewear yet, well you’ve been missing out! Not only have our friends over at Proof SA brought these sexy do-good sunnies to our shores, they have also given us a few pairs to give away over the next few weeks. Let’s get started with one for the ladies. Check out what we’re giving away this week:
-The first female model produced by Proof. Woman’s oversize oval shaped frame. Spring hinges. Polycarbonate lens offers 100% UVA/UVB protection. Stainless steel spring. These babies are valued at R1,600.00. Check them out on the website here.
Here’s how to enter:
-Like ProofSA on Facebook. (Also like Mahala if you haven’t yet)
-Now here’s where you’ve got to get creative, tag ProofSA and Mahala in your status. Share a photo, design a poster, tell you why you deserve this uber cool accessory. But whatever you do, remember to tag ProofSA and Mahala.
The first winner will be chosen on Friday. And don’t worry boys, we’ll get you next week for sure!
Proof South Africa launches new eyewear designs
Launched by three brothers in a garage in Idaho, USA and brought to South Africa late last year, Proof recently unveiled four new eyewear designs. Initially made from bamboo, the range has expanded to include three other woods, Ebony, Cherry and Lacewood.
Due to Proof’s popularity since its launch in South Africa, local distributor Alistair Barnes decided to add four new styles (The Provo, The Gato, The Bogus and The Ontario) to the existing range (The Boise, The Bird, The Bud and The Cake). The different wood species and grains in each frame ensure that every pair of shades is unique – no two are alike. In addition, sunglasses can be customized thanks to a few different lens options: four mirrored finishes (fool’s gold, indigo, kush and silver) and polarized or non-polarized in grey, brown and fade.
Sustainability is key to Proof. According to founder, Brooks Dame, “we strive to look for opportunities to reduce our impact on the environment whenever possible”. All wood used is harvested from sustainable sources and even their packaging is eco-friendly. In keeping with this ethos, Proof South Africa will plant a tree for every pair of sunglasses sold, in order to offset the carbon footprint caused by importing the shades from the USA.
“It’s a privilege to be part of a brand built on a solid, simple set of values. The product speaks for itself and that’s why it has been so well received” said Barnes on the success of Proof in South Africa thus far. “A pair of Proofs will be the lightest, full-framed sunglasses you’ve ever owned. All the frames have been treated to protect the wood and they include pring-hinged temples for a great fit, no matter the size of your head.”
Proof sunglasses can be purchased from Proof South Africa’s Online Store and will be delivered free-of-charge anywhere in South Africa within 48 hours.