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PHFat You Are Going To Die

20.02.2012

PHFat brand new EP is out now! Get your free download right here. And to celebrate the release PHFat will be touring the country. First stop, The Assembly this Friday. And we’ve got tickets. To win, tag PHFat, the event page and Mahala in your Facebook status. The freshest, most creative, sexiest status, decided by us, will score a double tickets to the event. Get on it!

“YOU ARE GOING TO DIE”

The good news is, before you do you will be able to download the brand new, 6 track P.H.Fat EP of the same name for free. Following the success of their debut album “Dinosaur Blood” on 11 February 2011 on acclaimed US label Muti Music, the band has decided to break the traditional mould of a record label financed release; and will launch their 5 track EP for FREE and independently through their website www.phfat.co.za on 20 February 2012.

The three-piece, consisting of Smooth Mike (vocals), Disco Izrael (vocals) and Narch (beats and production), have recognised that in an increasingly competitive market where fan engagement comes at a premium, artists cannot afford to follow traditional marketing models. This is why, even with offers from several record labels, P.H.Fat decided to go the independent route and, in a completely revolutionary move for the SA music industry, make the music available to their fans for free. The group believes that “the traditional music distribution model is a thing of the past and with it so is the album per year model.” Instead thereof, they propose a model whereby they release new content on a more regular basis, giving listeners a reason to check back regularly and maintaining top of mind awareness. Fans will be able to download the EP from their website and, if they choose to, donate money to the band using one of three ways – EFT, Paypal or SMS (sending ‘PHFAT’ to 38549 will donate R10).

It is through this unconventional means of distributing their music that P.H.Fat hopes to distance themselves from the bottom-line nature of the current music scene and strive to build a relationship with their fans that is based on mutual respect and a pure, unadulterated love for music.

Having recently received a nomination for Best Dance Act at the upcoming 2012 MK Awards, the boys of P.H.Fat now require your support to bring the trophy home. Show them some love by casting your vote here. P.H.Fat will introduce the new EP with an extensive tour in February/March 2012: “You are going to Die” Album Launch Tour 2012 Tour schedule:

24 February – The Assembly, Cape Town Official Album Launch
25 February – Sowing the Seeds, Warthogs Game Farm, Magaliesburg
29 February – Puma Social Event, Cape Town
01 March – Arcade Empire, Pretoria
03 March – Town Hall, Johannesburg
08 March – Studio 1 MK
08 March – Secret performance at Gin, Greenside JHB
09 March – The World of Windows at the Nelson Mandela Bay Stadium, PE
10 March – Slip Stream Sports Bar, Grahamstown
11 March – RAMfest, Cape Town Ostrich Ranch
17 March – Alba Lounge, V&A Waterfront – Private Party
20 March – Town Hall, Griet Event 24 March – Medley, Table View
30 March – Klein Libertas, Stellenbosch
31 March – Cape Town Electronic Music Festival
06 April – Splashy Fen Music Festival, Drakensberg

Website: www.phfat.co.za
Facebook: http://www.facebook.com/phfat
Twitter: twitter.com/phfat
Music: http://soundcloud.com/phfat Youtube Channel: http://www.youtube.com/phfatband

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RESPONSES (1)
  1. Just Saying... says:

    PHFat:

    Yes, yes, very nice, we like this.

    Anything else in South Africa:

    Whatever, whatever, we hate this kak, post-colonial, bah, blah. Stop making music.

    Impartial for the win!

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