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New Era Freebie

14.02.2012

To celebrate the New Era Introducing Exhibition happening this week, New Era have given us a sexy cap and belt combo for one of you lucky suckers! Here’s how this is going to work: Join the New Era Exhibition event page, then share the event page as your status, remember to make it public and to tag Mahala so we know you’ve entered! Winners will be announced on Friday.

Now read the PR:

New Era, the international lifestyle brand with an authentic sports heritage, is pleased to announce that The Bank, set in the heart of Cape Town’s Innovation District, The Fringe, will host the seventh New Era Introducing exhibition from 16 -­ 18th February. The gallery will be open for three days of public viewing (Opening times 11:00-18:00) at 50 Canterbury Street.

The New Era Introducing exhibition is a touring gallery which began in November 2011 in London and has since gone on to tour five other European cities ­ Berlin, Milan, Barcelona, Paris and Stockholm and will be in SA next month with the finale to be held Dubai in April.

Freebie - Created by Jonathan Ferreir From SA

New Era Introducing is a global creative project in which young designers from eight countries were given a blank New Era 59FIFTY cap and asked to express themselves and their talent by transforming the cap into a distinctive work of art as well as capturing the creative process behind their cap¹s design; detailing its birth, creation, experience and influences. It aims to expose the young creative talents that exist in South Africa¹s capital of Cape Town, a city recently selected as 2014¹s World Design Capital as part of a broader vision to position the city as a leading global city ­ a hub of creativity, knowledge, innovation and excellence.

The final entries were appraised by an international judging panel, including renowned British tailor Timothy Everest, and these entries now form part of the touring exhibition. Each finalist on the tour will experience invaluable international exposure among creatives and industry professionals. These works of art also feature in the limited edition New Era Introducing hardback book. The winning design is by 23 year-old Lina Al-Amoudi from Sharjah, United Arab Emirates.

“New Era Introducing is a platform for self expression and a strong reflection of our brand DNA. We have built our brand by focusing on customization and collaboration and the opportunity to work on a project with young creative minds of tomorrow is incredibly exciting,² explained Wayne Best, New Era EMEA¹s Marketing Director. ³The unique artistic expressions and interpretations of the New Era 59FIFTY are simply inspiring. We¹re proud to showcase these young talents and present their work in a unique gallery experience across EMEA, and eventually around the world.²

For more information visit www.neweraintroducing.com
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