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Levi's - Save Water

Go Waterless

05.05.2012

Win a pair of free Levi’s Water<Less jeans and help the over 1 billion people in the world who lack access to clean water. Levi’s® have just launched their Water<Less range of denim, created using substantially less water in the process, and to celebrate we’re giving away R2000 worth of Levi’s® Water<Less jeans. All you have to do is go plant a tree, take a photo of you doing this good deed and upload it to our Facebook page, tagging Levi’s®. If that sounds like too much effort, well then you clearly don’t deserve a pair of these beauties. And by keeping the barrier to entry nice and high, if you actually do go plant a tree… you’re almost certain to score. And the planet gets to take a nice deep breath. Now go get your hands dirty!

The winner will be chosen by you. Yes you. So when you see someone posting a picture of themselves planting a tree on Facebook, click like! And remember to tag Mahala and Levi’s in your entry. Winners announced on Friday, May 11th.

Levi's - Waterless mark

Levi's - The Jeans

Levi's - Waterless

Now watch this video to learn more and get planting.

Check out www.levi.co.za/waterless to get involved and enter the Levi’s Water

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RESPONSES (3)
  1. nicky says:
    April 25, 2012 at 2:46 pm

    Using less water is not the same as saving water. You’ve actually used more water, just 25% less. That’s still 75% more than you might have if these horribly overpriced supposedly ‘new’ pieces of dyed cotton weren’t dreamed up in the first place. That said, it’s not such a terrible idea… if only everyone else would do it. You know some other capitalist is just going to use that 25% for their shitty product… but thanks anyway…

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  2. great Odin's raven says:
    April 26, 2012 at 9:02 am

    cannabis is a bush but also a tree (refer to snoop dogg ft. kid cudi “that tree”) is planting cannabis a valid entry to this competition?

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  3. Anonymous says:
    April 29, 2012 at 10:17 pm

    will they be indigenous trees – just planting trees willy nilly – great expression I know – seems a bit shortsighted? Why dont you align it with a reputable NPO like Greenpop?

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