About Advertise
Culture, Music
Puma Social Club

Lank Sociable

by Andy Davis and Montle Moorosi, images by JR Onyangunga / 30.03.2011

Thank god for the evolution of marketing. It smells like progress. Instead of throwing all their money at advertising campaigns, cool brands, these days set aside a bit of that dough to bribe you personally. Lucky for us, this new sales grift involves concept-jargon like “360 degree marketing” and “brand patronage”. Basically all the cool brands are in a pitched battle of mortal one-upmanship with other cool brands, to impress and bedazzle you, the punter. Without even trying to sell you their product. They just want to hook you up with good vibes and fun times and piggy back those warm and fuzzy feelings into your heart. We’ve come a long way since those Lucky Strike parties, ne?

So instead of some intangible media spend buying another 30 second slot on SABC, you get invited to a concept like the Puma Social Club. A free jol atop Jozi’s downtown, iconic Cornerhouse building, featuring Tumi from the Volume and DJ producers like Haezer and Peach van Pletzen, all decked out with ping pong tables, an impromptu bowling alley, a photo booth, foosball tables, a huge stage, two bars, some massive speakers and a vast open air rooftop area for the social smokers. So what if Puma is putting on better jols than the current crop of Jozi party promoters. Does it sell more sneakers? Hard to say. Do the kids rock out, drink too much, hook up, behave badly and have a good time? Ja.

Highlight of the gig had to be Tumi rapping the list of illegally parked car registrations that were about to get towed!

Puma Social Club Joburg

My god look at those gums

Puma Social Club Joburg

Cleopatra and Carrot Top

Puma Social Club Joburg

A young Tito Mboweni and his secretary enjoy an uncomfortable silence

Puma Social Club Joburg

that moment the bromance went too far

Puma Social Jozi

Pull up those socks. Love your work

Puma Social Club Joburg

is she playing ping pong or dancing to the Bangles?

Puma Social Club Joburg

Urban Bar Surfing. Cowabunga dude!

Puma Social Club Joburg

another white girl with arthritis

Puma Social Club Joburg

piss trough stage dive

Puma Social Club Joburg

your head tastes like Ellen Degeneres

Puma Social Club Joburg

Jungle Bunny and his Pygmy

Puma Social Club Joburg

Rhythm is a dancer...

Puma Social Club Joburg

Heave ho, here comes the pain

Puma Social Club Joburg

Single Ladies state the obvious

Puma Social Club Joburg

Where my weaves at?

Puma Social Club Joburg

Jane Fonda Panty Shot

Puma Social Club

a big ass hopeful smile won't get you there

Puma Social Club Jozi

kom staan by Papa hier innie hysbak

Puma Social Club Jozi

Overwhelmed by the jungle, a sophisticated older man scratches his nose and takes his pick

Puma Social Club Jozi

Hammer and Tongue

Puma Social Club Jozi

to spit or swallow that is the question

Puma Social Club Jozi

Flava Flav, his arthritis and Justin McGee's stolen cap

Puma Social Club Jozi

the 90s just called and they want their gurning, glasses and dance moves back

Puma Social Club Jozi

there's nothing sadder than a black hippy

Puma Social Club Jozi

rollin' with Arthur Itis!

*All images Jean-Rene Onyangunga

6   3
RESPONSES (30)