Advertise with Mahala® South Africa’s only independent, integrated free thinking platform. Mahala speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the Mahala audience in a box and profile them, you’d find a racially diverse group of ingenious, intelligent South African males and females, aged between 20 and 50, with the majority of our users falling between the ages of 25-35, LSM 6-10, residing in urban areas with access to the internet via cellphones, desktops and laptops and hungry for fresh, unrestricted perspectives on the South African experience.
Mahala’s value proposition is that we always give something away for Mahala. So advertisers are not just people who buy branded space on our site, they contribute to the Mahala culture by offering a monthly giveaway of their products. Each advertisement is a call to action, using SMS shortcodes through our unique MobGeo system. This allows you, the advertiser, to track the response of your advertising on the Mahala Content Platform and to develop a direct marketing channel with our audience. Mahala offers absolute accountability in advertising.
Here at Mahala® we’re just getting started. We launched in May 2009 and have steadily grown our traffic to 43 507 monthly users and 26 132 of them Absolute Uniques. We have an email database of over 12000. Join us for the ride, get in on the ground floor and score amazing deals and long term loyalty.
The Mahala® Year Planner Cross Platform Get-in-on-the-Groundfloor Package
Yearly Print + Web Full Sponsorship – R216 000 per year (R18 000 per month ex vat)
4 x DPS Print Ads
Prominent Website Banners (either headline, top box, or skyscraper)
Alternating Newsletter placement
Mahala Giveaways
- Mahala Giveaways and Access to our Mobile Coupon System and Direct Marketing Database
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Web Advertising a la carte:
Newsletter – R4500 per newsletter ex vat
Headline Banner – CPM = R350 ex vat
Top Box Banner – CPM = R350 ex vat
Skyscraper 1 – CPM = R350 ex vat
Skyscraper 2 – CPM = R300 ex vat
Skyscraper 3 – CPM = R280 ex vat
Skyscraper 4 – CPM = R250 ex vat
Tail Ad Banner – CPM = R200 ex vat
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Print Advertising
Mahala Cover Poster – R49 000 ex vat
6 Page Fashion Editorial – R42 000 ex vat
DPS – R24 000 ex vat
IBC – R15 000 ex vat
IFC, OBC – R18 000 ex vat
Full Page – R12 000 ex vat
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